TV Commercials & Advertising

eVideo Creations hooks viewers to give your product or service top-of-mind awareness. Using state-of-the-start digital cinema we craft your story so that it rises above the crowd. Studies show that viewers tune out the clutter of advertising commercials unless its grabs their immediate attention. Our TV commercials and advertising sizzle.

eVideo Creations hooks viewers to give your product or service top-of-mind awareness.  Using state-of-the-art digital cinema we craft your story so that it rises above the crowd.  Studies show that viewers tune out the clutter of advertising commercials unless its grabs their immediate attention – our videos POP.

Cool equipment and technology is NOT storytelling nor does it get results.  We use creative scripting, lighting, camera movement, lenses, music, editing and audio to TELL your story.  We don’t mimic the latest trends — instead our eVideo Creations reflect your brand, your company and your product or service in a unique way with a stellar video that is engaging and memorable.

See the picture and feel the sound – audio is 50% of what you see.  Solid recording of the talent and the ambient audio is essential.  We use multiple specialized microphones from the boom shotgun  mic, to the wireless lavalier mic, to cardioids, omnis and PZMs all recorded discreetly on separate audio channels to ensure each audio track is clean.  As audio professionals, we understand the importance of a solid recording.  From airplanes, to AC vents, clattering jewelry, mechanical and construction noise, it’s a noisy world,   Our professional audio mixer will be your best ally in getting great sounding audio in myriad scenerios.

Just because yours see an image, doesn’t mean it will look good on the screen.  The challenge of great film and video is creating the look to make you visually distinct.  Our director, cinematographer and key grip create the mood with lighting, shadow and camera moves.

The human eye is able to selectively handle a large amount of contrast and distractions to focus in on a subject.  Video cameras don’t have the dynamic range of the human eye.  Talent placed in front of a large window will look dark and the exterior video gets blown out while the interior video appears dark and muddy.  To compensate for the lighting challenges of on-location video, our gaffer will gel the windows to reduce the amount of light and fill-in the dark shadows with special diffused lighting.

Once we finish your shoot, we edit together all of the segments with graphics, animation, narration and music.  The style and pacing of the edit is customized for your target audience.  A launch of a new tech product may require a fast-paced edit while documentary videos are usually story-driven and use cuts and dissolves in their edit.

Music creates the video’s pacing and mood through a delicate balance of style, volume, pacing and equalization.  eVideo Creations offers licensed, copyrighted music from the top music studios or the option of original music compositions.  The style of music should reflect the age and values of your targeted viewers.  Styles can range from techno, jazz, classical, rock or country.

eVideo Creations has the passion, experience, crew and cinema production equipment to create the unique video that tells your story.

Let’s Work Together

If you are considering video production of any size, we’d love to work with you.  Since 1990, we’ve worked with clients large and small, with budgets from $1,000 to $100,000.  We never charge for an initial consultation.  We’d love to hear your ideas and offer suggestions for your upcoming video production.